Cricket fans across Africa have reason to rejoice! The International Cricket Council recently announced a new broadcast and digital deal with SuperSport International (Pty) Limited, covering a whopping 52 territories in Africa. This direct deal builds on the successful partnership between the two entities that has been going strong since 2007. With over 22 million subscribers, SuperSport is an excellent platform to promote cricket in Africa and grow its fan base. This deal aligns with the global growth strategy for cricket and is sure to engage more people with the sport in the region. It’s an exciting time for cricket enthusiasts in Africa!
Cricket fans around the world can look forward to the next eight years of exciting matches as a new partnership has been announced. The deal includes the rights to all 12 men’s senior events, culminating in the ICC Men’s Cricket World Cup 2027, which will be held in South Africa, Zimbabwe, and Namibia for the first time in almost 25 years. But that’s not all – the partnership also includes the next four years of women’s events, which have been on the rise thanks to the success of the recent ICC Women’s T20 World Cup in South Africa. This tournament saw a huge increase in interest, leaving a wonderful legacy for women’s cricket. With viewership in South Africa up an incredible 790% compared to 2020, it’s clear that fans are already excited for what the future holds.
Cricket enthusiasts, listen up! Exciting news has just been announced that all matches of the U19 World Cups – both men’s and women’s – will be covered as part of the deal between the International Cricket Council and SuperSport. On top of that, fans will be able to digitally access ICC major event content via the DStv app. The ICC Chief Executive, Geoff Allardice, expressed his delight in the partnership and the opportunity for even more fans to engage with the sport across the 52 territories. So, get ready to support your favorite teams and players as they strive for victory in the upcoming U19 World Cups!
The ICC Women’s T20 World Cup 2023 was a massive success, leaving a lasting legacy for women’s cricket in South Africa. The strategic partnership established in the aftermath of this event is poised to accelerate this momentum and build a brighter future for women’s sport throughout the region. Marc Jury, CEO of MultiChoice South Africa, expressed his excitement for this new deal with the ICC, as it reaffirms their commitment to delivering cricket coverage to fans across Africa for the foreseeable future. With this collaboration, fans can look forward to thrilling new experiences and unprecedented opportunities to engage with their favorite sport.