The Indian Premier League is one of the most popular T20 leagues around the world not just in terms of the viewership it has but also because of the hefty sum it brings to the organizers, i.e. Board of Control Of Cricket in India(BCCI). In a recent report it was revealed that BCCI earned a whopping Rs 9742 Crore in the FY 2023-24 and what’s interesting to note is that the IPL alone accounted for 59% of the revenue which is Rs 5,761 Crore. The business strategist and independent director Lloyd Mathias rightly said that the IPL has become a “Golden Goose” for the BCCI.
“BCCI in 2007 discovered a golden goose – the IPL which is now a 100 per cent part of the BCCI. The tournament is the best and media rights are constantly going up. IPL also ensures that players from Ranji Trophy-level get a playing field. IPL will continue to churn out profitability as it growth further,”
Lloyd Mathias
The Rediffusion chief Sandeep Goyal has advised the BCCI to increase the non-IPL revenue too, by commercializing the domestic tournaments like Ranji Trophy.
“BCCI has immense potential to commercialise traditional formats like Ranji Trophy, Duleep Trophy, or CK Nayudu Trophy to shore up non-IPL revenues. The board has close to ₹30,000 crore in reserves, which brings in about ₹1,000 crore a year in interest alone. These revenues aren’t just sustainable – they are poised to grow 10–12 per cent annually, thanks to expanding sponsorships, media deals, and matchday earnings,”
Goyal said.
As the years pass, the popularity of the IPL is on an upward curve, with youngsters from India gaining recognition on the international level. Cricket-loving countries always keep a close eye on the tournament and their favorite players’ performances, as their performance in the IPL can play a pivotal role in their careers.
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