Social Media and Indian cricket have been going hand in hand over the last 5-6 years, because the top 5 most followed cricketers in the world are all indians, but who is at the number 2nd spot, because The King Kohli is surely the king of social media too.
The data we retrieved is up to May 2025, so the ranking can be changed in the future. Social media plays a major role in cricketers’ popularity worldwide because in Europe, many people did not know about cricket, but because of Social media, they started to recognize it.
The king of the game, Virat Kohli, is the most popular cricketer in the world. Recently, after he retired, many other sports legends liked, commented on, and posted his pictures on their social media accounts.
Top 5 Most Followed Cricketers on Instagram & X (May 2025)
| Rank | Cricketer | Instagram Followers | X (Twitter) Followers | Instagram Profile | X (Twitter) Profile |
|---|---|---|---|---|---|
| 1 | Virat Kohli | 270.4 million | 67.8 million | @virat.kohli | @imVkohli |
| 2 | Sachin Tendulkar | 50.3 million | 39.5 million | @sachintendulkar | @sachin_rt |
| 3 | M.S. Dhoni | 49.2 million | 8.4 million | @mahi7781 | @msdhoni |
| 4 | Rohit Sharma | 42.8 million | 24.2 million | @rohitsharma45 | @ImRo45 |
| 5 | Hardik Pandya | 39.2 million | 8.1 million | @hardikpandya93 | @hardikpandya7 |
Players’ Engagement With Fans
- Virat Kohli leads significantly on both platforms, with over 270 million followers on Instagram and 67.8 million on X. His retirement post on Insta got 1.7+ million likes, 1.2+ million comments, which
- Sachin Tendulkar, despite retiring from international cricket in 2013, maintains a strong digital presence, reflecting his enduring legacy in the sport
- M.S. Dhoni has a different presence on social media as he does not talk much about his country but always talks about his friends, like writing a whole paragraph about the Ambani family. He also has one of the most toxic fan bases and skeptics, just like he is, who is not retiring from cricket, just because of fame now.
- Rohit Sharma and Hardik Pandya continue to engage fans with updates from their cricketing journeys, contributing to their substantial followings.
These cricketers have effectively leveraged social media platforms to connect with fans worldwide, sharing insights into their professional and personal lives and solidifying their status as global sports icons.
