Chelsea have set a surprising £25 million asking price for striker Armando Broja, a player who has failed to make a major impact at Stamford Bridge.
While the valuation has raised eyebrows among fans and pundits, the Blues appear confident in their pricing strategy for the 22-year-old Albanian international.
What Went Wrong for Broja at Chelsea?
Armando Broja was once seen as a promising striker after a decent loan spell at Southampton during the 2021–22 season, where he scored 9 goals in all competitions. But things have not gone as planned since his return to Chelsea.
Injuries and lack of consistent game time have held him back. Across several seasons, Broja has managed just 3 goals in 38 appearances for Chelsea, struggling to secure a regular spot in a squad filled with high-priced signings and constant managerial changes. Despite his physical presence and flashes of potential, he simply hasn’t lived up to expectations at Stamford Bridge.
So, why does Chelsea want £25 million?
The £25 million price tag may seem steep, but Chelsea have reasons behind it:
- Young Age: At just 23, Broja still has time to develop, and clubs may take a gamble on his long-term potential.
- Premier League Experience: He has played in England’s top division and understands its physical demands.
- Homegrown Status: Broja counts as a homegrown player in squad registration rules, which increases his market value for Premier League clubs.
- Market Inflation: With transfer fees rising across Europe, even squad players are now fetching high prices.
Chelsea are also in the middle of a squad rebuild under manager Enzo Maresca. They want to generate funds through outgoings and see Broja as an asset who can bring in solid revenue.
Which clubs want Broja in their Squad?
West Ham United and Brighton have expressed interest in Broja from Chelsea, but with the asking price of £25 million, it will be difficult for them to secure a sale. Chelsea needs to offload some of its players.
