Chelsea in Advanced Talks for £60m-Per-Season Kit Deal with Nike's Jordan Brand

Chelsea Football Club is currently engaged in advanced negotiations with Nike’s Jordan brand for a lucrative kit manufacturer deal worth £60 million per season, according to sources close to Football Insider. The Blues are deep in discussions with the US sportswear giant as they aim to secure a long-term partnership that could significantly boost their revenue streams.

The potential deal with Jordan represents a strategic move by the American brand to further establish its presence in the sports market, with plans to partner specifically with a Premier League club based in London. Chelsea emerged as the prime candidate for the sponsorship agreement, given the strong ties between the club’s owners, Clearlake Capital, and the renowned brand.

However, negotiations are still ongoing, and the exact value of the deal is subject to further discussion. Concerns have been raised regarding the deal’s compliance with the Premier League’s fair market value assessment, prompting Chelsea to navigate through potential obstacles before finalizing the agreement.

If successful, Chelsea would join an elite group of football clubs boasting lucrative kit manufacturer deals, with Manchester United leading the pack with their Adidas partnership valued at a staggering £900 million over a decade. While Jordan currently supplies kits for French powerhouse Paris Saint-Germain, Chelsea would become the first Premier League club to secure a collaboration with the popular brand.

The prospective partnership with Jordan comes at a crucial time for Chelsea, as the club aims to offset financial losses incurred during the 2022-23 season, amounting to £90 million according to their latest financial report. Additionally, Chelsea is also poised to negotiate a new front-of-shirt sponsorship agreement for the 2024-25 season, with their current deal with Infinite Athlete set to expire this summer.

As negotiations continue to progress, Chelsea fans eagerly await the outcome, hopeful that a lucrative deal with Jordan could further elevate the club’s stature both on and off the pitch.