The former UFC featherweight champion, Alexander Volkanovski, will headline the UFC 314 event, where he will be fighting Diego Lopes for the vacant featherweight title. Alexander Volkanovski knows the value of branding himself on social media to remain in the eyes of the audience, and that’s what “The Great” advises the upcoming fighters or rising contenders to do, as that would make them more visible on social media and get more attention. The former featherweight champ has been a good representative of the MMA sport, and to make himself reach his audience, his segment “Cooking with Volk” on his YouTube channel has been liked by the fans a lot.
Speaking on the YouTube channel of his friend and former middleweight champ Israel Adesanya, Alexander Volkanovski, taking the example of former light heavyweight champ Alex Pereira, said that the Brazilian is all about action, and the aura he creates without even saying a word is what works in his favor.
‘Cause it is a new sort of phase. Doesn’t mean it’s not gonna change — that’s always gonna be the case. …With myself, I had to build that [star power]”. That’s the world we live in now — the day we live in. …If you’re going out there and you’re starching blokes, you don’t need to say a word. I mean, look at his (Alex Pereira’s) thing. It’s weird. He doesn’t say much but there’s a lot of character behind it. You know, the Chama-vibe. He’s made not having any emotion his character“
Volkanovski said
Alexander Volkanovski has the chance to claim the featherweight throne again, but against an elite striker like Diego Lopes, who has a good ground game as well, it will be a challenge for “The Great” and an exciting fight for the fans.
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