Arsenal’s Shirt Sales Surge: Record 850,000 Sold, but Profits Limited to £5.1 Million

Arsenal records a staggering 850,000 shirt sales in 2022/23, yet profits are limited to £5.1 million due to commission rates.

Despite an impressive record-breaking sale of 850,000 official replica shirts globally during the 2022/23 season, Arsenal earned just £5.1 million from shirt sales, Football Insider can exclusively reveal. This figure, despite the club’s kits being priced at £80 and the lucrative extension of their partnership with Adidas, reflects the modest commission Premier League clubs typically receive—only 7.5 percent from product sales.

The Gunners’ partnership with Adidas, initiated in 2019 and extended until 2030 in a deal worth over £60 million per season, includes enhanced marketing rights. However, the limited commission structure means Arsenal’s profits from the significant shirt sales will only amount to £5.1 million, a fraction of the overall sales revenue.

Surpassing previous sales records, Arsenal’s impressive shirt sales ranked them below only Manchester United, Liverpool, and Chelsea in terms of product sales during the 2022/23 season. Despite the high volume of shirt sales, the financial impact is constrained by the standard commission rate.

Liverpool, expected to lead in shirt sale profits, benefits from a 20 percent commission attached to their deal with Nike, setting them apart from their Premier League counterparts. Arsenal’s announcement of their full 2022/23 accounts in the coming days will provide a comprehensive view of the club’s commercial revenue. The most recent report for the 2021/22 season indicated a commercial revenue of £141.7 million, and fans anticipate an update on the financial landscape as the Premier League deadline for financial reporting approaches at the end of December.

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