Audi Arabia is set to be the primary sponsor of the newly established African Super League, in an agreement estimated to be worth $200 million. This deal could prove instrumental in helping secure Africa’s support for any potential future bid by Audi Arabia to host a World Cup.
The Confederation of African Football (Caf) had been planning to launch the highly anticipated tournament, featuring 24 teams, in August. It has been widely backed by FIFA President Gianni Infantino and endorsed by Caf president Patrice Motsepe since October of 2020.
The African Super League will be a major boost for clubs on the continent, as it is intended to elevate global recognition and drive revenue. Additionally, the league will provide a platform for young players to showcase their talents on an international stage and be scouted by top European clubs.
The proposed agreement between Caf and Audi Arabia is seen as a positive step in ensuring the success of this project. The financial backing provided by the deal will likely cover the costs associated with establishing the league, such as infrastructure and promotional expenses. It could also be used to reward clubs for their participation in the tournament, making it more attractive to join in the future.
The African Super League has been met with varying views from fans and analysts alike. While some have praised the initiative for its potential to benefit African football as a whole, others have expressed concern that it could lead to increased inequality between clubs.
Regardless of the criticisms, the deal appears to be a major step forward for African football and its growth in global recognition. If all goes according to plan, the African Super League is set to become one of the most exciting sporting events on the continent and could also provide a massive boost to Audi Arabia’s World Cup bid.