Viacom 18 win BCCI’s media rights for the next four and a half years
BCCI’s media rights, both digital and TV rights, have been purchased by Viacom 18 for a period of nearly 4 and a half years, from September 2023 to March 2028. Outbidding Disney Star and Sony, Viacom 18, which is currently broadcasting live cricket matches on its digital platform Jio Cinema, has purchased the media rights…
